Paivand: Preserving the Balochi Soul

Paivand is a commitment to the craft of Balochistan. Founded by Mehlab Zaheer, the brand was born from a singular mission: to protect and preserve the intricate geometric designs of our heritage before they are lost to time.

The Culture

We don’t just "use" Balochi patterns; we archive them. By taking the heavy, traditional doch (embroidery) and translating it into clean, modern silhouettes, we make our history wearable for the world today. We strip away the weight but keep the spirit.
Our palette is the landscape itself, the raw terracotta of the hills and the deep madder of ancestral dyes. At Paivand, every stitch is a connection to the artisans of the desert, ensuring that their skill isn't just a memory, but a living, breathing part of modern fashion.

Paivand Core Values

Paivand. Preserving the past. Designing the future.


Our Core Values:

  • Archiving Art: Keeping ancient Balochi motifs alive through modern design.
  • Earth-First: Using colors and fabrics that honor the Balochi landscape.
  • Modern Preservation: Proving that heritage doesn't have to look "old" to be authentic.